Hoosier State of Mind
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Indiana Basketball: Five former players who could have benefited from profiting from their likeness

By Adam Childs

DAYTON, OH - MARCH 24: Victor Oladipo #4 of the Indiana Hoosiers celebrates after a play late in the game against the Temple Owls during the third round of the 2013 NCAA Men's Basketball Tournament at UD Arena on March 24, 2013 in Dayton, Ohio. (Photo by Joe Robbins/Getty Images)
DAYTON, OH - MARCH 24: Victor Oladipo #4 of the Indiana Hoosiers celebrates after a play late in the game against the Temple Owls during the third round of the 2013 NCAA Men's Basketball Tournament at UD Arena on March 24, 2013 in Dayton, Ohio. (Photo by Joe Robbins/Getty Images) /
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Steve Alford, Indiana Basketball
Steve Alford (Photo by Stephen Dunn/Getty Images) /

4. Steve Alford

Alford was born and bred in Indiana and was a star for the Hoosiers. Alford was a four-year starter for Indiana and ended his career as the school’s leading scorer (Calbert Cheaney passed him later) with 2,438 points.

Alford played his high school ball at New Castle High School in Indiana and struggled his freshman year but by the time he was a senior he averaged 37.7 points per game to win Mr. Basketball. He was immensely popular around the state and some still wish he would have been able to come back and coach the Hoosiers.

While at college Alford could have easily made money on his likeness because of his popularity. Alford was one of the best players in the country in 1986-87 when he helped lead the Hoosiers to their fifth national championship.

Alford was very personable and mature for a college student and really could have cashed in if this was available when he is school. With as popular as he was and the way he conducted himself, he would have been a perfect athlete for companies to target and to gain traction on jersey sales.

Alford may have flamed out in the NBA but in college, he was one of the best.

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