Indiana Basketball: Hoosiers named top three most valuable College Basketball programs
Indiana basketball was ranked as the third most valuable College Basketball programs in the nation according to a recent Forbes magazine article, only trailing Louisville and Kentucky.
In a recent Forbes article, the Hoosiers were listed as the third most valuable college basketball program in the entire country.
At the top of the list is the University of Louisville, which may come as a surprise to some college basketball fans who have seen the program suffer from bad seasons, off the court scandals, and the removal of all time great head coach Rick Pitino.
However, the Cardinals averaged $52 million in revenue over three years and managed to keep $30.4 million in profit. In fact, the Louisville men’s basketball program was more profitable than the NBA’s Charlotte Hornets, Oklahoma City Thunder, and the Cleveland Cavaliers.
Much like Louisville, Indiana may also come as a surprise considering the inconsistent performances of their recent basketball teams.
Indiana averaged $35.5 million in revenue per three years and kept $21 million in profit despite missing the NCAA tournament in those three seasons.
The top five is rounded out by fellow traditional blue blood programs with Duke coming in at fourth and Kansas closely behind at fifth. The next Big Ten basketball program on the list is Ohio State, which is ranked sixth on the list.
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Approximately one-third of all revenue for a collegiate basketball program comes from television rights. Another 29.5 percent comes from a program’s ticket sales and another 21.6 percent comes from alumni contributions.
Ticket sales has always been a strength of the IU men’s basketball program, as they also ranked tenth in the NCAA in terms of average home attendance with 15,590 fans in 2018. The remaining 15 percent of revenue sources comes from team sponsorships and a variety of other means.